Monthly Archives: September 2017

Alternative Energy Development in Japan

Japan is a densely populated country, and that makes the Japanese market more difficult compared with other markets. If we utilize the possibilities of near-shore installations or even offshore installations in the future, that will give us the possibility of continued use of wind energy. If we go offshore, it’s more expensive because the construction of foundations is expensive. But often the wind is stronger offshore, and that can offset the higher costs. We’re getting more and more competitive with our equipment. The price—if you measure it per kilowatt-hour produced—is going lower, due to the fact that turbines are getting more efficient. So we’re creating increased interest in wind energy. If you compare it to other renewable energy sources, wind is by far the most competitive today. If we’re able to utilize sites close to the sea or at sea with good wind machines, then the price per kilowatt-hour is competitive against other sources of energy, go the words of Svend Sigaard, who happens to be president and CEO of the world’s largest wind turbine maker, Vestas wind systems out of Denmark. Vestas is heavily involved in investments of capital into helping Japan expand its wind turbine power generating capacity. It is seeking to get offshore installations put into place in a nation that it says is ready for the fruits of investment into alternative energy research and development.

The Japanese know that they cannot become subservient to the energy supply dictates of foreign nations—World War II taught them that, as the US decimated their oil supply lines and crippled their military machine. They need to produce energy of their own, and they being an isolated island nation with few natural resources that are conducive to energy production as it is defined now are very open to foreign investment and foreign development as well as the prospect of technological innovation that can make them independent. Allowing corporations such as Vestas to get the nation running on more wind-produced energy is a step in the right direction for the Japanese people.

The production of energy through what is known as microhydoelectric power plants has also been catching on in Japan. Japan has a myriad rivers and mountain streams, and these are ideally suited places for the putting up of microhydroelectric power plants, which are defined by the New Energy and Industrial Technology Development Organization as power plants run by water which have a maximum output of 100 kilowatts or less. By comparison, “minihydroelectric” power plants can put out up to 1000 kilowatts of electrical energy.

In Japan, the small-scaled mini- and micro-hydroelectric power plants have been regarded for a considerable time as being suitable for creating electricity in mountainous regions, but they have through refinement come to be regarded as excellent for Japanese cities as well. Kawasaki City Waterworks, Japan Natural Energy Company, and Tokyo Electric Power Company have all been involved in the development of small-scale hydroelectric power plants within Japanese cities.

Consultants on Alternative Energy

The alternative energy consultants tell us that the transition from the petroleum-driven economy and society will not be a smooth one, on the whole. The amount of new technologies and infrastructures that need to be developed and built is staggering—even as Germany achieves powering 10% of the entire nation through the use of wind turbines and solar arrays, even as corporation after corporation is springing up, helped by various governments’ tax breaks and rebate incentives, to drive forward the alternative energy mission. We have lain dormant on alternative energy on the grand scale for so long that we now have to scramble to play catch-up as access to cheap oil lurks ever closer to being a thing of the past.

Consultants on alternative energy also tell us that we need multilateral, international efforts in concert with one another in the direction of getting away from the heavy—almost total—dependence on fossil fuels. They are poised to become too expensive, burning them is polluting the atmosphere, and digging for them is disrupting the natural environment. We have about 30 years left of reasonably cheap oil and gas—and consultants say that within 20 years beyond that point, we had better be at least 90% independent of them. Unfortunately, at the present time the world is mostly not acting as if this is the case. The thirst for oil is growing, not slaking, and it is growing faster now than it did even in the 1970s.

One of the major problems of transition, the consultants point out, is that higher oil and gas prices stimulate the economy (This flies in the face of what many energy so-called “experts” and many members of the public believe, but the fact is that oil and gas are found and manufactured and transported by huge corporations who employ multitudes of staff workers and contractors; and from their huge profits their stocks remain lucrative on Wall Street.). Alternative, or “green” energy has to become more marketplace friendly, more profitable to investors and would-be employers. Wall Street does not like change; so there is resistance to this much-needed economic transition. It is because of this that many consultants are saying that we need an international, governments-backed initiative put into place; we are told that we cannot expect the new economy to spring forth overnight, all clean and polished and perfected, from the black ashes of the fossil fuel economy phoenix.

It is most imperative that the wealthy, big-production nations such as the US, Japan, Western Europe, and others be the ones to spearhead the effort to get off of the fossil fuel dependence. Smaller, poorer nations are very simply never going to achieve the level of energy production through coal and oil that these nations have—for by the time they would be ready to, the cheap access to the fossil fuels will be gone, and they will never be able to sustain their newly-risen civilizations at that time as we have been able to do. The time for transition from black to green is now.

Dental Assistant Relationships with other Staff

Having a career as a dental assistant is a great opportunity to work with others in the dental profession. The most common staff you will work with in a dental facility are Dentists, Dental Hygienists, and the Receptionist. It is very important that you forge quality relationships with the other staff you work with. The smaller the dental facility, the more important it is as everyone will have to work well together to allow the facility to function properly.

Since you will be present for the procedures conducted by Dentists and Hygienists, patients will quickly pick up on any staffing issues. I went to a dentist for years. He was great to me and my children. However, he continually was impatient with his staff, especially the Dental Assistants. We went for cleanings every six months. We loved the Dental Hygienist. However, she was often in tears over is behaviors. We also noticed that the Dental Assistant staff changed almost every time we came in. It didn’t take too many years before he went out of business because patients were tired of seeing the behaviors and he couldn’t find help that would work for him.

Communication skills are a great asset for any profession, but as a Dental Assistant it is a must. You will be interacting with patients, staff, insurance companies, and family members of patients. It is very important you are able to make everyone feel comfortable and that you convey the message that you are approachable. Poor communication skills can result in your career as a Dental Assistant not working out for the long haul.

To ensure proper communication among staff members, dental facilities need to arrange trainings. These should be informative, explaining to everyone what is expected as far as interoffice relationships. It should be clearly stated that lack of respect for co-workers will not be tolerated. Policies and procedures should also be in place for employers to resolve any conflicts with other employers. Everyone should know where they are to report and such issues that they can’t work out with the other staff member or members.

Many dental facilities require staff members to attend communication workshops. These are often very fun and interactive workshops, showing more effective methods of communication. They generally include information on individual communication as well as group efforts. These workshops are conducted by individuals who customize the workshop to meet the needs of your group. This makes the sitting more intimate and usable in your dental facility.

To help alleviate stress and issues among co-workers, each staff member should be made aware of what other staff members are responsible for. Many inter-office struggles are the result of workers believing others are not carrying the same weight. Most employees complete tasks behind the scenes, so this assumption is based only on what is being seen on the front lines.

Effective communication is essential in the role of Dental Assistant. It is imperative to your career that you understand various communication styles. It is also very important that you are aware of your own communication style. You want others to view you as enthusiastic about your job and willing to assist in anyway possible.

Effective communication doesn’t mean that you let other staff members take advantage of you or belittle you. It simply means being able to put forth your best efforts to work well with others. You are all committed to providing patients with quality care. This can’t be accomplished if you have issues of communication standing in the way.

Most issues that arise from communication is assuming you know what the other person means or what they will say. Make sure that you reflect back what is being said to you by other staff members. This way any misconceptions can be resolved up front before they escalate into major issues that affect everyone’s work performance. Since we all spend so many hours at our place of employment, it is very important to make it a comfortable place to be.

Alternative Energy in Ireland

The Irish are currently pursuing energy independence and the further development of their robust economy through the implementation of research and development into alternative energy sources. At the time of this writing, nearly 90% of Ireland’s energy needs are met through importation—the highest level of foreign product dependence in the nation’s entire history. This is a very precarious situation to be in, and the need for developing alternative energy sources in Ireland is sharply perceived. Ireland also seeks to conserve and rejuvenate its naturally beautiful environment and to clean up its atmosphere through the implementation of alternative energy supplies. The European Union has mandated a reduction in sulphuric and nitric oxide emissions for all member nations. Green energy is needed to meet these objectives. Hydroelectric power has been utilized in Ireland in some areas since the 1930s and has been very effective; however, more of it needs to be installed. Ireland also needs to harness the wave power of the Atlantic Ocean, which on its west coast is a potential energy supply that the nation has in great store.

Ireland actually has the potential to become an energy exporter, rather than a nation so heavily dependent on energy importation. This energy potential resides in Ireland’s substantial wind, ocean wave, and biomass-producing alternative energy potentials. Ireland could become a supplier of ocean wave-produced electricity and biomass-fueled energy to continental Europe and, as they say, “make a killing”. At the present time, Ireland is most closely focused on reaching the point where it can produce 15% of the nation’s electricity through wind farms, which the government has set as a national objective to be reached by 2010. But universities, research institutes, and government personnel in Ireland have been saying that the development of ocean wave energy technology would be a true driving force for the nation’s economy and one which would greatly help to make Ireland energy independent. A test site for developing wave ocean energy has been established in Ireland, less than two miles off the coast of An Spideal in County Galway Bay. This experimental ocean wave harnessing site is known as “Wavebob”. The most energetic waves in the world are located off the West coast of Ireland, says Ireland’s Marine Institute CEO Dr. Peter Heffernan. The technology to harness the power of the ocean is only just emerging and Ireland has the chance to become a market leader in this sector. David Taylor, CEO of the Sustainable Energy Initiative,or SEI, tells us that SEI is committed to innovation in the renewable energy sector. Wave energy is a promising new renewable energy resource which could one day make a significant contribution to Ireland’s electricity generation mix thereby further reducing our reliance on fossil fuels.

Padraig Walshe, the president of the Irish Farmers Association, tells us that with the closure of the sugar beet industry, an increasing amount of Irish land resources will become available for alternative uses, including bioenergy production. Today, renewable energy sources meet only 2% of Ireland’s total energy consumption. From a farming perspective, growing energy crops will only have a viable future if they provide an economic return on investment and labour, and if the prospect of this return is secure into the future. Currently the return from energy crops is marginal and is hampering the development of the industry. Biomass energies need to be further researched by Ireland.

Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.

The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Risks of Being a Dental Assistant

Having a career as a dental assistant is a great career opportunity. You will have the ability to work in the dental profession and observe many types of dental procedures taking place. In addition to assisting dentists and hygienists with the procedures you will have the opportunity to get to know patients as well as help them to feel comfortable before, during, and after procedures.

However, in this type of career, it is important that you are completely aware of the risks and take all necessary precautions to protect yourself. While it is very rare, some patients become upset and irate as a result of dental work. They may be afraid of the processes or not happy with the work. This can result in verbal or physical abuse taking place.

To protect yourself, make sure you are aware of the proper policies and procedures of the dental office you work in and follow them completely. Generally, the police will be called to take a report. Since most dental offices are very small, your communication skills are very important. Your efforts to de-esculate a situation can make the difference of how it plays out.

Most dental offices understand the importance of a good working relationship with all individuals. They work together to make the office environment fun, relaxing, a learning experience, and a place everyone looks forward to working at. Since we spend so many hours at work in the presence of co-workers, it is important to establish quality relationships.

Unfortunately, in some dental offices, Dental Assistants are treated poorly. Other staff does not show them respect or include them in things that take place both in the office and get togethers outside of it. There are reports of Dental Assistants who claim they were sent to get coffee for the other staff and other such tasks rather than being able to participate in the dental procedures. Other Dental Assistants have reported verbal and physical abuse at the hands of the other staff. They have been ridiculed for having less knowledge and even kicked for handing staff the wrong instrument.

It is important that you do not allow yourself to continue being the victim of such abuse as a Dental Assistant. If you are having problems with other staff, let the dentist know immediately. If the issue involves the dentist, immediately remove yourself from the dental facility. You should also report the incident to the State Dental Board for further investigation.

The possibility of being infected with a communicable disease is the biggest risk Dental Assistants face. Since most communicable diseases are transmitted via saliva and blood, it is obvious why it can be such an issue. All dental offices should follow proper procedures including always wearing sterile gloves during all procedures. Dental Assistants should always wear gloves if they are in the area of a procedure. Emergencies can happen fast where you have to reach into a patient’s mouth. You should always be prepared to help as well as have yourself protected.

If you believe you have punctured your sterile gloves, immediately change them no matter how small of a hole you believe you have made. This will help protect you against communicable diseases.

If you come into contact with saliva, blood, or other bodily fluids, immediately wash the area thoroughly with soap and water. Most dental offices have patients fill out a questionnaire asking about comunicable diseases. However, since the information isn’t verified, it is unknown if it accurate. Therefore, treat every patient respectfully, but always be prepared for the risk of infection from a communicable disease.

Dental Assistants working with Drug Users

Dental Assistants are used to working with patients who are suffering from poor dental hygiene. Statistics show more than 10.5 million people in the United States are affected by drug and alcohol use. Substance abuse is easily recognizable by Dental Assistants. Many parents are left completely dumbfounded when the Dental Assistant has to inform them that their child appears to have a drug dependency and it is affecting their oral health. Types of drug abuse Dental Assistants encounter include sedatives, barbiturates, and narcotics.

The effects of drug use in relation to oral health care include missing dental appointments, fear, anxiety, cravings for sweets, the risk of infection from Hepatitis B and HIV, oral neglect, periodontal disease, gingivitis, and painful gums. It is easy to see from this list how taking drugs can lead to ongoing oral health issues. If the drug use continues tooth lose and inflamed gum areas may increase.

Dental Assistants are often consulted when individuals call the dental office or come in complaining of severe tooth pain. This can be a ploy on the patient’s behalf to obtain drugs from the dental facility, either in the office or in the form of a prescription. Dental Assistants need to watch for such scenarios and listen to their gut reaction in such cases. Often, these individuals will come in at closing time, get a prescription and an appointment to return the next morning. They get the prescription filled, but never show up for the appointment.

Since drug use is so common, Dental Assistants and other dental staff should be properly trained in the areas of drug use, drug interactions, and promoting drug treatment. If your employer does not offer such training, it is important that you bring it to their attention. In the mean time, it is your responsibility to train yourself by educating yourself in these areas. You can do so with textbooks or online materials.

Dental Assistants can provide patients with education, early intervention, and motivation to seek treatment for drug use. Often Dental Assistants can help the patient find a treatment program to look into. It is important for the Dental Assistant to treat the patient with respect, but fully disclose the risks involved in continued drug use as well as they affects to their dental health. This is where those valuable communication skills come in to play.

Dental Assistants need to be very careful when providing dental care to drug users. Since the types of drugs they use generally aren’t disclosed, it is unknown what types of behaviors they will display. They may become violent or experience a chemical reaction when treated with a local anesthetic.

Treating patients who use drugs also raises the risk of being exposed to communicable diseases. All precautions need to be taken to protect yourself. Most dental facilities have policies and procedures in place for dealing with individuals who come in for appointments under the influence of drugs and other substances. However, for ongoing drug users, you might not even know they have been using anything prior to treating them.

As a Dental Assistant, if you suspect a patient has been using drugs, approach the situation confidentially and carefully. Your main goal is to make sure other patients and staff members are not at risk of being harmed. You have the right as a Dental Assistant to refuse treatment to anyone for any reason. While most Dental Assistants don’t exercise this right often, there is not reason to put yourself or others at risk.

Drug use can adversely affect an individual’s oral health. Dental Assistants can offer then assistance with getting treatment for drug use. They can also educate the patient on the effects of drug use. However, this is a gray area where Dental Assistants need to procedure based on the observations of the patient and the policies and procedures in place for the dental facility they work for.

Patient Rights in Regard to Dental Care

Dental Assistants work hard to help Dentists and Dental Hygienists provide quality care to patients. They try to provide patients with the knowledge of proper dental care as well as information about the procedures they are about to undergo. Patients have rights in regards to their dental care that Dental Assistants need to be aware of and respectful of.

Dental patients have the right to make an informed decision about their dental care. It is the responsibility of the Dental Assistant to make sure they know the facts about the procedures, the alternative options, and any risks involved in the procedures. Dental patients have the right to receive care from qualified staff members. Most dental offices will provide the licensing and credentials of staff members upon patient request.

The right to receive quality care is important to patients. Dental Assistants can do their part by taking the time to properly clean all dental tools and equipment. Standard sterilization procedures need to be followed accurately. Patients have the right to ask questions and receive informed decisions about the care they receive. Dental Assistants have the responsibility of keeping the lines of communication open. They need to be approachable by patients.

A patient has the right to refuse treatment or discontinue treatment at any time. The Dental Assistant needs to be respectful of this choice. However, the Dental Assistant has the responsibility to inform the patient of the health risks involved with doing so. Those patients wanting to continue care have the right to be seen at scheduled appointments and for a detailed treatment plan to be carefully outlined, and then followed.

Emergency situations do occur. Patients have the right to be seen as soon as possible. In the mean time, the Dental Assistant needs to do everything possible to reduce the pain and make the patient comfortable. Dental care can be expensive. Patients have the right to receive an itemized cost of treatment prior to accepting any dental services.

All patients want to be treated with dignity and respect. The patient who comes in with poor oral care habits doesn’t want the Dental Assistant to ask them rude questions about the last time they brushed their teeth. However, it is important for the Dental Assistant to express concern about the patient’s oral health habits, and provide education to help the patient develop better oral care practices.

Dental patients have the right to confidentiality. Dental Assistants need to keep information about procedures and those coming in for them to themselves. No one wants everyone in town to know they had two cavities or that they got their teeth whitened. Confidentially is very important to individuals in all areas, and their dental care is no different. A patient has the right to request copies of all information in their file at any time for their own use.

All patients have the right to express their concern over the dental care they received. They have the right to file a complaint against the Dental Assistant or other staff with the State Dental Board. Each state has their own policies and procedures for investigating complaints. The standard procedure includes obtaining the complaint in writing, sending a copy of the complaint to the dental facility, interviewing witnesses to the event, and making an informed decision on how to handle the complaint.

Dental Assistants need to be fully aware to patient rights. It is easy to get caught up in the procedures and duties of the dental profession. However, the satisfaction of the patient is the key to providing quality service and maintaining ongoing relationships with patients. Dental Assistants can do their part by providing patients with an approachable individual that they can discuss their needs, ideas, thoughts, and concerns over their dental care with. In that regard, a Dental Assistant can serve as a lesson between the patient and the other dental staff.

Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.